Blog commenting used to be one of the easiest ways to get relevant backlinks for SEO purposes. But as more and more people abused this technique, mostly by automating spam comments, search engines have made it less significant in their algorithm.
Although that is the case, many websites still receive a good amount of spam comments. In this recently created blog, for example, blog comments turn up almost on a daily basis. So, why are people still people doing it?
For those who are just starting out with a small weblog, commenting on other blogs is an easy way to make yourself known in the blogosphere. This is good for SEO because other bloggers will want to link up with you, or even mention you in their articles.
In the same manner, you will easily establish a network that can help sustain your website’s organic growth (which search engines like). Having an extensive network of friends and co-bloggers on top of your Facebook and Twitter followers can be helpful in bringing in traffic, and dissemination of your content.
Adding a link within a blog comment has lost its backlinking power primarily because a lot of blog platforms have pre-set the comment links to “no-follow”, which means any link posted on a page will not have any bearing when search engines crawl it.
The easiest way to find out if a blog is “no-follow” or “do-follow” is by installing an SEO add-on or plugin on your browser. These things work like magic, revealing no-follow links in just a few clicks. For the the three big browsers:
- Google Chrome: Chrome SEO
- Internet Explorer: SEO Quake
- Mozilla Firefox: NoDoFollow or SEO Quake
If you’re heavily bent on creating SEO-worthy backlinks when blog commenting, here are some things you need to remember:
- Keep busy commenting on “do-follow” blogs only – otherwise, your links (and effort) will be useless.
- Don’t just comment spam, read the blog and provide real comments and insights about the post – you’ll want your comment to get approved.
- Provide something more for the readers when pointing back to your website – give them more information (something that was not mentioned in the article), to compel the readers to visit your website.
- Do your blog commenting sporadically throughout the week – to make it look natural, not automated or spammy.
- Use different versions of your anchor text – Don’t push your keywords too much on every blog comment because it will look unnatural.
Blog commenting nowadays tends to provide more visibility benefit than backlinks. Still, it can provide good quality backlinks, if you do it with good intentions. The power of blog commenting may have dwindled down, but just like any other SEO technique, it’s up to you to use it to the best of your website’s advantage.