The keyword market is just like the market for shoes and bags – everybody wants a piece of the business. Just when you think you finally found a good keyword, your keyword research tool will reveal that the field is saturated.
It’s going to take a lot of work to rank for keywords with high competition. To get ahead of the game, one has to be more creative and target more specific markets. In SEO talk, that means targeting long tail keywords.
What are long tail keywords?
Long tail keywords are search engine keywords that consist of 3 or more words (usually up to 5 words). These keywords are meant to target the lesser, but more specific audience.
We know that there is a high volume of searches for the term “SEO”. If we go after this keyword, it may take months, even years to rank in the first page of the SERPs. So, instead of targeting this saturated keyword, SEO Website is going for a more specific keyword. It may not have as much searches per month, but there’s a better chance to rank faster in that field.
Why it works
People who go to search engines having a specific mindset will most likely conduct their search using long tail keywords. For example, if somebody is looking to buy a second-hand white iPhone 4S, he will most likely do a search using those exact terms or a variation of them (used, classic, Apple).
On the other hand, somebody doing a search for just the term “iPhone” is probably only looking for some Wiki information about it, or maybe just grab some pictures of it.
A longer combination of words narrows down a broad concept. In this case, we have a better idea of what people are looking for which we can, in turn, serve on our website’s content. These types of keywords are also proven to have a better chance in converting – to sales or ad clicks.
So, is it a better idea?
When you think about it, long tail keywords are actually the ideal keywords to start with, particularly for small scale websites. Getting each page ranked for its target keywords can also bring the entire website up the ranks for its main, although passive, keyword.
Many SEO experts are already aware of the benefits of these multi-word search terms, so it’s not surprising to see the 3-word field slowly getting saturated as well. The race is on to find the best keywords to target. Have you found yours?