The idea of article marketing is to push content into getting published on other websites. Veterans in the SEO field still swear by this method to build traffic, backlinks and basically increase their online visibility. But not everything being said about article marketing is true. Today, I’m going to explain five of those misconceptions, and hopefully put to rest all the nonsense talk about what the method is not really about.
Article marketing myth #1: Use article directories to build easy backlinks.
Truth: Okay, I have mentioned before that backlinks coming from article directories are indeed valid ones. Granted, if an article directory has a high PR, the backlinks may actually bear some weight. But here’s the thing – using article directories as a backlink farm is wrong.
Articles submitted to directories need to pass some qualifications before getting approved. If you’re only after the backlinks coming from article directories, then you’re better off doing simpler things like blog commenting and forum posting. It’s just too much work to create entirely new content just to get 1-2 backlinks. Those backlinks are most likely not even relevant to the topic of your website.
Now, this doesn’t mean that article submission is a totally futile system. Backlink building can still happen but only really well-written articles have a chance to benefit from it. As the articles get published in the directories, other publishers may decide to re-publish (syndicate) them. When the article (and the resource link it came with) gets published on another website – a relevant one – a more powerful backlink is created. So, the idea is to submit re-publish-worthy content to increase syndication instead of submitting poor quality ones in exchange for equally poor backlinks.
Article marketing myth #2: Spin articles to increase article submissions.
Truth: Article spinning was the hype a few years ago for marketers who want to get more mileage out of a single article. Spinning is done by re-wording or rephrasing some or all portions of an article to create different variations of it. As it was believed, article directories required unique articles (we’ll tackle this later). But spun articles doesn’t really equate to unique.
Let’s take a close look at what some of the article directories are saying about spun articles in their guidelines:
“Must Not Contain Rehashed Content, or Material Overly Similar to your Prior Submissions.” – EzineArticles.com
“Submissions must not be spun or be PLR (Private Label Rights) articles or term papers/essays for sale.” – GoArticles.com
“…Rewording or rephrasing other published texts (articles, website content or books) is not considered original writing.” – Suite101.com
As you can see, article directories seem to have a way of detecting whether an article was spun or not. Articles spun using an automatic spinning software also tend to turn out as unreadable and incoherent pieces.
In any case, to totally benefit from article spinning, it must be done manually to make sure it reads least like the original one. If that’s the case, then you’re better off spending your time crafting an entirely new article – decreasing the chance of rejection from the directories.
Article marketing myth #3: Article directories only accept unique, unpublished articles.
Truth: Article marketing is not as easy as sending off articles by a single click. Each article directory has its own set of quality guidelines that authors need to adhere to when submitting content. Possibly the most debatable item among them is whether or not previously published content is accepted.
Before you believe what you read on blogs and rant boards, why don’t you go and check the guidelines yourself? EzineArticles doesn’t mention anything about content uniqueness, except for the bit about spinning (see myth #2 above). GoArticles seems to be only concerned about the real authorship of the articles being submitted. ArticlesBase require original articles – not unique (this article explains this in detail).
Now, there are hundreds of article repositories out there, so some of it may really look for 100% unique submissions. Suite101, for example, explicitly wants:
“Original articles only. All writing must be previously unpublished anywhere on the web (including your own blog or other writing sites)…”
Admittedly, there is really some truth to this myth. But unless it’s a reputable directory with a track record of publishers actually syndicating your content, it’s not worth the effort.
Article marketing myth #4: Article directories create duplicate content.
Truth: We have settled the issue with using the same content to submit to article directories. So, now that your article appears on your own website and the directory, does that mean they are duplicates? Directories exist to serve a platter of content for publishers. If all these publishers decide to use your article, then are those duplicate content as well? Technically, it is the same text, but the answer is no. This is called syndicated content.
Search engines like Google already know not to display the same content in SERPs. According to the search engine giant:
“Duplicate content doesn’t cause your site to be penalized. If duplicate pages are detected, one version will be returned in the search results to ensure variety for searchers.” – Google Webmaster Central Blog
They are also very much aware of the activity involved in article marketing:
“If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.” – Webmaster Tools > Content Guidelines
Now we can all continue with our article marketing efforts without the fear of getting our sites penalized for duplicate content.
If there’s one thing you need to remember when doing article marketing, it is to get your article published and indexed on your own website first. This way, all the things mentioned above will make more sense. Article marketing remains to be an effective strategy in creating a successful website.